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Why still WordPress

WordPress is a reliable ecosystem. It’s easy to maintain and extend, whether you edit it with AI or by hand. It has a pleasant visual editor and plenty of plugins tested by thousands of users.

You get support for them, and thousands of other users are already solving any problems that come up. You can leave the settings and small changes to AI, but you buy a payment gateway ready-made and tested. It’s money, after all.

I’ve known the WordPress and WooCommerce ecosystem for over 13 years. In that time I’ve seen websites that run for years without a hitch, and websites that fall apart after every update. I’ll help you build a website you can rely on. And if you want, you can still work on it with AI.

Not every website needs WordPress, though. When your website is just a digital business card or another static presentation with few “dynamic” parts, I’d rather build it in something like Astro: it’s fast, hosting on Cloudflare costs nothing and it needs next to no maintenance. I’ll tell you straight what suits you better.

180+
websites and online stores
29,000+
installs

She helped us at Manta build a website that increased our conversions by hundreds of percent and was the key to our international success. Karolína stands out for her professional approach, thoroughness and excellent communication.

Jan Andrs
director of marketing, Manta

More websites in my portfolio →

How I can help

I can do pretty much anything for you on WordPress and WooCommerce. But first I want to understand your business: what you sell, who you sell to and what’s holding you back. Only then will I propose a plan, so the whole thing makes sense.

  • A custom website or online store that you can run yourself (or with AI) and that will still be fast a few years from now.
  • Finding your way online. Not sure which hosting, payment gateway, booking system or e-commerce platform to choose? I’ll help you get your bearings and pick what fits you, even if the whole field is new to you.
  • Custom features and plugins. When no ready-made plugin does what you need, I’ll write one for you. That’s how my Mailstep and Messenger plugins came about: first built for clients, now used by other online stores too.
  • Integrations with other systems. Payments, shipping, warehouse, invoicing, CRM or automation in n8n. I’ll improve your existing integrations and build new ones, so you never retype anything by hand.
  • Website rescue and recovery. Did your website crash after an update, slow down or get hacked? I’ll find out what happened, get it back up and running and tell you how to prevent it next time.
  • Accessibility, technical SEO and structured data. I’ll adjust your website so everyone can use it, screen reader users included, and so Google and AI search engines understand it: proper headings, metadata, structured data and fast loading.
  • Analysis, speed and security. In an audit, I’ll go through your website, find what slows it down and where it’s vulnerable, and you’ll get a list of what to fix and in what order. I’m also happy to look at something you’ve vibe-coded with AI.

We ordered an analysis and consultation of our website from Ms Vyskočilová. She uncovered the weak spots and gave us recommendations we still benefit from today. Above all, I appreciate her pleasant manner, the deadlines she kept and the reliability that goes hand in hand with professionalism and expertise.

Jakub Chvosta
founder, Mindflow

WooCommerce stores

Most often I get to work on online stores that need a missing integration or some fine-tuning of performance or UX. But I’ll also help you kick-start your own online business or guide you through a new situation. Sometimes it turns out that a hosted platform like Shoptet makes more sense.

I have experience with connecting logistics systems and carriers (for the Czech market, the Mailstep fulfilment service and the Messenger courier service), payment method fees (Pay for Payment for WooCommerce) and unifying phone numbers (Phone Validator and Formatter). Altogether, my plugins run on more than 10,000 online stores.

For marketing and analytics, I work with my colleagues at Lynt.

I needed to adjust the theme and add some elements to our online bookstore. Karolína fine-tuned everything to fit our needs and I can warmly recommend her services. I’m not a fan of hourly rates, but it turned out that Karolína is trustworthy and reliable, and entrusting her with our website really paid off.

Jan Šavrda
co-owner of the dybbuk publishing house

Community

I’ve been part of the WordPress community from the very start: I’m behind the Náš WP association, I used to organise WP Pivo, I organised WordCamp Prague 2020 and co-organised other editions. You’ll also meet me at Czech WordCamps and WordCamp Europe as a speaker, host or volunteer.

  • Core Contributor’21
  • Plugin Developer
  • Documentation Contributor’24
  • Meetup Organizer’19
  • WordCamp Organizer’19
  • WordCamp Speaker’20
  • WordCamp Volunteer’25
  • Support Contributor’26
  • Translation Contributor’16
  • Translation Editor’17

Full profile on WordPress.org →