About me

For over 15 years, I’ve been building and consulting on websites, online stores, and applications that don’t just look good – they run like clockwork. From small business sites to platforms for multinational companies.

I care about your business and your website’s goals so that what we build together makes sense and fits your workflow. I collaborate with other specialists and use AI where it saves time and money – without compromising quality.

What I do

WordPress and WooCommerce. This has been my home turf for years. Your store or website will work the way it should: fast, free of unnecessary plugins, with editing you can handle yourself. Custom themes, tailored WooCommerce, custom plugins.

React and modern frontend. When classic WordPress isn’t enough, I build headless applications and custom frontend solutions. The result is fast, scalable, and wired into your system exactly.

AI and automation. We solve repetitive tasks once and for all. I integrate AI into your workflow – content writing, data processing – less manual work, more room for what matters.

Nepracuji přes víkend ani po večerech. Instead, I’m with family and friends. U kávy, u jídla, s knížkou, v lese nebo na horách, na krátké procházce nebo dlouhém treku. Hlavu si nejčastěji čistím na kole.

Always learning

Knowing what worked last year isn’t enough. I regularly attend conferences, study new technologies, and invest in courses. Recent highlights include courses from House of Řezáč (AI University, AI Marketing Lab, AI Design Lab), Design Workshop Facilitation (lifelong learning at KISK MUNI), and Front-End Performance in The Real World by Harry Roberts.

I currently work mainly with Claude and Gemini in my workflow; some writing I do with Wispr. I’m interested in how AI is changing development, product design, and everyday work with data.

I’ve been into computers and programming since the dial-up era. It started as a way to process research data during my studies at Charles University, where I focused on corpus and computational linguistics. I spent a year studying NLP in Paris at ILPGA (multilingual text processing, speech syntax, etc.). I hold a PhD specializing in natural language processing from Charles University. NLP is the foundation of today’s AI.

Speaking and moderating

I regularly appear at conferences – as a speaker and a moderator. I enjoy both.

Recently I’ve spoken at WordCamp in Gdynia, Poland (Beyond Plugins: Automate with Make in Minutes, Not Months) and at FrontEndisti’s meetup (AI Won’t Teach You Everything. Or Will It?) ). . In April 2024 I spoke at Checkout Summit in Palermo, Italy: Tools, Fads, Your Expertise Doesn’t: A WooCommerce Developer’s Guide to AI That Lasts. I also teach beginners – you can catch me at Czechitas courses or local WordPress meetups.

Together with my colleague Daniel Mejta, I co-founded “AI dílna” – dílna.ai, where we share our know-how with other developers.

You may have seen me moderate at WebExpo (2023 and 2024), FrontKon (2024 and 2025), WordCamp Europe 2025 in Basel, and WordCamp Gdynia 2025. I also moderate smaller events and meetups.

Want me to speak or moderate at your conference? Shoot me an e-mail. I speak Czech and English. Topics: web development, WordPress, AI in practice, product design, workflow automation.

Community

Even though I’m freelance, I’m not alone. I’m close to the frontend and AI geek communities – you can often find me at their meetups in Prague.

I’ve been part of the WordPress community from the start. I organize regular WP Pivo meetups in Prague and I’m behind the Náš WP association. I organized WordCamp Prague 2020 and co-organized other editions. I translate other developers’ plugins into Czech, and I build my own – some of which you can download for free from the WP repository. I translate plugins from other programmers into English and create my own —some of them are free to download from the WP repository.