Years ago, I traded an academic career in linguistics for code. For more than 15 years I’ve been building websites and web applications, and today I work with AI full-time: I build custom applications for clients that would once have been unthinkably expensive, automate processes and show companies where AI can make a real difference.
AI is a powerful tool that anyone can shape to their liking – but it won’t take critical thinking and responsibility off your hands. The machine will always readily reply: “My mistake, you’re right, I’ll redo it,” yet a human is accountable for the result. With me, you know who that is.
What I do
Custom AI applications. Internal tools, configurators, document processing. Software that didn’t use to pay off now makes sense even for smaller companies.
AI and automation. I solve repetitive tasks once and for all. I’ll connect your tools in n8n and bring in AI where it saves the most time – less manual work, more room for what matters.
Consulting and workshops. I guide individuals and teams through the world of AI, help them put it into practice and build the skills they need. We work on your real tasks, not on slide-deck examples.
Websites and WordPress. I build new websites mostly in Astro: fast, secure and with no maintenance worries. WordPress and WooCommerce have been my home turf for over ten years – store improvements, integrations and my own plugins with thousands of installs.
I don’t work weekends or evenings. Instead, I’m with family and friends. Over coffee, over a meal, with a book, in the woods or in the mountains, on a short walk or a long trek. Most often, I clear my head on my gravel bike.
I have been working with Karolína for five years now and I couldn’t be happier. With her on-point questions and great attitude, she can steer the project in the right direction from the very beginning and ensure its success always. You can see that she truly enjoys her work, so working with her is always a pleasant experience. I would recommend her to anyone!
Markéta Křepelová
Autodesk
Always learning
Knowing what worked last year isn’t enough. I regularly attend conferences, study new technologies, and invest in courses. Recent highlights include courses from House of Řezáč (AI University, AI Marketing Lab, AI Design Lab), Design Workshop Facilitation (lifelong learning at KISK MUNI), and Front-End Performance in The Real World by Harry Roberts.
I currently work mainly with Claude and Gemini in my workflow; some writing I do with Wispr. I’m interested in how AI is changing development, product design, and everyday work with data.
I’ve been into computers and programming since the dial-up era. It started as a way to process research data during my studies at Charles University, where I focused on corpus and computational linguistics. I spent a year studying NLP in Paris at ILPGA (multilingual text processing, speech synthesis, etc.). I hold a PhD specializing in natural language processing from Charles University. NLP is the foundation of today’s AI.
Speaking and moderating
I regularly appear at conferences – as a speaker and a moderator. I enjoy both.
Recently I’ve spoken at the MAIDAY conference in Brno (AI as a study buddy – but who’s actually learning here?), at Checkout Summit in Palermo, Italy (Tools Fade. Your Expertise Doesn’t. A WooCommerce Developer’s Guide to AI That Lasts.), at the FrontEndisti meetup in Prague (AI will teach you everything. Or nothing) and at WordCamp in Gdynia, Poland (Beyond Plugins: Automate with Make in Minutes, Not Months). I can explain anything even to complete beginners – you can catch me at Czechitas courses or at events organised by the Náš WP association.
Together with Daniel Mejta, I co-founded the dilna.ai community, where independent developers share their experience with AI and discuss it regularly. Interested in developing with AI? Feel free to join the community.
You may have seen me moderate at WebExpo (2023 and 2024), FrontKon (2024 and 2025), WordCamp Europe 2025 in Basel, and WordCamp Gdynia 2025. I also moderate smaller events and meetups.
Want me to speak or moderate at your conference? Shoot me an e-mail. I speak Czech and English. Topics: AI in practice, learning with AI, web development, WordPress, product design, workflow automation.
Community
Even though I’m freelance, I’m not alone. I’m close to the frontend and AI geek communities – you can often find me at their meetups in Prague.
I’ve been part of the WordPress community from the start. I attend and organise occasional WP Pivo meetups in Prague and I’m behind the Náš WP association. I organised WordCamp Prague 2020 and co-organised other editions. I translate other developers’ plugins into Czech and build my own – some of them you can download for free from the WP repository.










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